Meredith Marks: From Reality TV to Lifestyle Branding
During a recent episode of “The Real Housewives of Salt Lake City,” Meredith Marks humorously admitted her lack of fishing skills while attempting to catch fish in the Provo River.
“The only thing I know about fish is that they provide my caviar,” she quipped in a confessional moment.
This witty remark encapsulates Marks’ personality: sharp, humorous, and always mindful of her brand.
Authenticity in Branding
“If I just said, ‘Hey, I have caviar, buy it,’ it wouldn’t connect with anyone,” Marks explained in a recent interview. “When you share something genuine, it resonates more because it’s part of who you are.”
(Trent Nelson | The Salt Lake Tribune) Meredith Marks, from “Real Housewives of SLC,” filming a commercial for the game Rumors & Nastiness in Salt Lake City on Wednesday, Sept. 24, 2025.
Expanding Beyond Television
Now in her sixth season on the Bravo series, Marks has leveraged her fame to expand her business ventures beyond her luxury boutique in Park City.
“I envision myself as a lifestyle brand,” she stated.
Her brand now includes caviar, jewelry, an upcoming bath product line, and her “Naughty & Ice” DJ tour.
Additionally, she has collaborated with her Utah business partner, Samantha Gellert, to create a new party game: “Rümors & Nastiness.”
The game is set to hit stores and online platforms in November.
Creating Connections Through Games
“Sam and I brainstormed fun, interactive ideas,” Marks shared. “In today’s digital age, personal interaction is rare. A game that encourages face-to-face engagement helps people connect and interact more meaningfully.”
The game is a twist on “two truths and a lie,” with cards stored in a caviar tin. Players write three statements, and others guess which one is false.
(Trent Nelson | The Salt Lake Tribune) Samantha Gellert, Meredith Marks, and Emily McMaster during the commercial shoot for Rumors & Nastiness in Salt Lake City on Wednesday, Sept. 24, 2025.
Embracing New Ventures
Marks emphasized the importance of presentation, saying, “It’s about making it appealing, chic, and stylish.”
Her passion for games, especially backgammon, made this venture a natural fit.
“It’s fun, trendy, and aligns with my brand,” she noted.
DJ Meredith Marks: A New Chapter
Marks’ journey into DJing began unexpectedly when she was invited to perform at Pride celebrations in West Hollywood. “It was a blast,” she recalled. “It’s like hosting a party without the hassle of having everyone at your place.”
She later became the official DJ for the “Las Culturistas Culture Awards,” a parody award show by podcast hosts Bowen Yang and Matt Rogers.
Marks’ sets include a mix of pop hits and “Real Housewives” references, often starting with Lindsay Lohan’s “Rumors.”
(Trent Nelson | The Salt Lake Tribune) The Meredith Marks limited edition of the game Rumors & Nastiness, photographed on Wednesday, Sept. 24, 2025.
Touring and Personal Branding
Her 10-city tour kicked off on Oct. 2 in West Hollywood, with a show scheduled for Oct. 23 at Metro Music Hall in Salt Lake City.
“Being on ‘The Real Housewives of Salt Lake City’ provides a platform to share my projects widely,” Marks said. “It’s a great way to spread the word.”
However, she emphasized the importance of authenticity. “Everything I do reflects who I am. I only pursue what I’m passionate about, and as people learn more about me, my endeavors make more sense.”
The Balance of Reality TV and Branding
Highlighting a brand on reality TV requires a delicate balance, she noted.
“You can promote your products on the show, but it won’t resonate unless you’re genuine,” Marks explained. “People connect with you first, then your brand. Authenticity is key, and everything else follows naturally.”
(Vivien Killilea | Getty Images for Acura) Meredith Marks, a cast member of “The Real Housewives of Salt Lake City,” at the Acura House of Energy during the 2025 Sundance Film Festival on January 24, 2025, in Park City, Utah.
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